Wholesale Bangle Bracelets
Bangle Bracelets
A perennial favorite for both girls and grown women alike is the bangle bracelet – as a child I was obsessed with them and I still love them now, and I recently bought some bangles for my three-year-old niece who went crazy for them! So it would make sense to stock up on wholesale bangle bracelets for your jewelery business. But thanks to the endless choice in styles and materials, the trick will be how to decide on exactly which bangles to stock.
The thing to do is to clearly define your target client. You may decide the best way to go is to target bangles for young girls. These are a great idea because they are usually extremely cheap (mostly made of plastic), very lightweight so easy and less costly to deliver, and often you will get bangle ranges which coordinate with a particular girls favorite brand, such as Hello Kitty or Disney Princesses ranges. If you’re aiming to the young girls fashion market, you may also want to consider stocking “make-your-own” bangle and bracelet kits as these are a great way to combine the natural love of all things girly and a useful educational activity.
Going along the same thought process, stocking inspirational, memorial or personalized, engraved bangles aimed towards children’s sizes may be a potentially interesting business strategy. These kinds of bangle can be more expensive and high-end, as they are essentially seen as an heirloom product – something that a godmother might buy for her godchild – that gets handed down from generation to generation.
Another specific wholesale bangle bracelet you might consider targeting is the Indian glass bangle market – these bangles are especially worn during wedding and honeymoon celebrations and have a number of symbolic meanings. Indeed the market for Indian bangles is very extensive as bangles are an essential item for many Indian women. Whilst the glass bangles are the ones mostly involved in symbolic wedding practices, stacks of thin metal and even plastic bangles are also very popular.
In fact, the idea of stacking bangle bracelets together is key when considering this kind of bracelet. It seems that over the years the trend for using large, chunky bangle bracelets, to create a fashion statement, has become a major theme in the haute couture fashion houses and this has been readily accepted on the high street. Indeed, in very recent years, it seems that bangle bracelets have become massive – quite literally!
Understanding, however, that the way to wear these statement bangles is by stacking them together means that you might want to choose ranges of wholesale bangle bracelets that go together. You could, for example, stock lots of different styles of bangle but all within the same color group. And then repeat that idea for all the other colors.
The only problem with buying wholesale bracelets and targeting a specific market is that you are rather backing yourself into a corner and are not open to wider markets. It is, therefore, more important than ever to consider carefully who you are going to target and then work out how!
Filed Under: Bangle Bracelets
Making the right wholesale buying decisions for any new business can be a challenge. We hope we can offer a little inspiration at wholesalebracelets.org. Karin.